Tag Archives: SEO tips
SEO News of the Week: PRISM, Google and Structured Data

You’ve probably heard something about PRISM – a secret U.S. government program to give the National Security Agency direct access to Google servers. Google’s CEO Larry Page denied speculations that Google joined this program. “First, we have not joined any program that would give the U.S. government—or any other government—direct access to our servers”, – he said in the Official Google Blog.

A new video by Matt Cutts tells how using rel=”author” structured data can help Google’s Web spam team improve search quality. He explains that moving from the anonymous Web to a Web with identity helps Google understand the authority of content writers and trust the person writing that content.
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SEO in Brief: 301 vs. 404

We are often asked what a webmaster should do after unwanted pages are deleted; whether the URLs should be 404 or 301-redirected.

seo-friendlyredirects

First of all let’s understand what 404 and 301 redirects are.

A 404 Not Found means that the client was able to communicate with the server, but the server could not find anything matching the request. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link. A 404 error implies that the requested URL may be available again in the future, but not necessarily with the same content.
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Learn SEO with Web CEO

The SEO industry is full of myths and misunderstandings. We know how hard it is to glean truthful information about Google algorithms, on-the-page optimization, natural link building, lead generation and how to improve conversion rates. Therefore we started this blog and we have always supplemented our set of SEO tools – Web CEO Online – with a step by step SEO To Do List, that explains every site promotional step.

What’s more, we have just partnered with Search Engine News to show the latest SEO news, the best digital marketing articles and a time-proven SEO guide within reach. Now you can see the “Learn SEO” link in the top right corner of the Web CEO Online interface.
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How to Use Sitemaps Wisely

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file, submit your Sitemap via the Webmaster Tools of Google and Bing or just submit your Sitemap with the Web CEO Sitemap Generator.

You may give your Sitemap file any name you choose and store it anywhere on your site (although the site root is a reasonable place to put it). The Sitemap file must be a UTF-8 encoded text file, that means that URLs with some special characters must use entity escaping for search engines to parse them correctly.

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Has Article Marketing Been Reborn?

Everybody says that article marketing is dead. But this is not true. The methods have slightly changed, but the concept is still as solid as it was before.

Earlier, submitting one and the same article to a million article directories through automated article submission tools was called “article marketing”. Now this is called “spam”. Search engines now have become more sophisticated in that they, for instance, recognize the age of a website that is getting promoted and garnering lots of links. They understand that a new site cannot get hundreds of links in one night, so mindless automated submission is a red flag for them.
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