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No matter what type of business you operate, you know the importance of search engine optimization (SEO) and local SEO (LSEO). However, the vast majority of businesses in the US (and SEO agencies) focus on optimizing for Google. It makes…
Done properly, guest blogging can still be a great way to grow your brand awareness, increase organic traffic and reach more potential prospects. In the recent past, in the times of Matt Cutts, guest blogging was considered a spammy link…
What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision…
Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic. Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find…
Happy Halloween our dear SEOs! All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-or-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO…
Negative SEO can be a lot of things—and it’s more than just black hat tricks. In fact, you might be the victim of negative SEO attacks and not even know it if someone has launched a campaign against you and…
Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most…
Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link…
