There is on-page SEO, and there is off-page SEO. And just like day and night, each is meaningless without the other. Or are they more like bicycle frames and wheels? If your goal is to win a race or just go for a ride, you need the whole thing, not just whichever half you like more. Same with SEO: if you want it to take you somewhere nice, you need to put some work into both on-page and off-page matters. Together, these two sides of SEO bear a fruit as tasty as a spot in the top 10 search results. Its name: backlinks.
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