Answer User Questions Wisely: How Your FAQ Section Will Increase Conversions

After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational search” (semantic search). Google now understands not just the user’s words in queries but the meaning of these words. Therefore, your site’s semantic core should be concentrated on conversational long-tailed phrases and questions (“Where can I buy…,” etc).

webceo blog: how to market your content
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How to Use Search Query Data from Your Google Webmaster Tools

Google started the year by announcing that they’ve updated one of the most popular features in their Webmaster Tools: data in the search queries features will no longer be rounded.

Go to your Google Webmaster Tools account, click ‘Search Traffic’ on the left-hand menu, and then click ‘Search Queries’. Here you will see Google web search queries that returned at least one page from your website. This report shows these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days.
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How to Check Your Social Media Profile Rankings with WebCEO

SEO experts continue to look for correlation between social media signals and rankings. Most experiments prove that social media continues to become a more important factor. There are three main benefits you will get from social media:

  1. You have additional channels to communicate with your customers. When you mention, like or share what someone has written, it’s the equivalent of a “Hi, how are you” email.
  2. You will improve your rankings.
  3. You end up with more “real estate” on the SERPs.

Because legitimate interaction between a business and a customer is hard to fake online, social media authority holds an increasing amount of weight for search engines. It means that when you promote a business online, you will benefit from having active (and interactive) social media accounts, even if you see no direct results from your social media marketing.
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Professional Guide to SEO Automation

The first and the most important task for a professional Internet marketer is to choose tools that improve workflow. SEO task automation helps to save the most finite resource you have – your time. When you know how to automate your work, you will spend less time on routines and instead focus on strategic development and business analysis.

Tasks that once demanded hours of your time, such as auditing landing pages for on-page optimization, examining backlink profile quality or checking your site for duplicate descriptions and titles, now can be done in a few minutes. You can use the saved time to promote your business via viral campaigns, fresh content and social media.
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My Rankings Decreased. What Should I Do? An Actionable Guide

I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.

1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.

The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:

  1. User-generated spam (comment spam)
  2. Thin content
  3. Unnatural links
  4. Hidden text / keyword stuffing
  5. Cloaking and/or sneaky redirects

The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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