How to Tell Your Brand’s Story in a Powerful Way

company-storytelling

If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick.

But you can’t assume your audience will inevitably arrive at the same interpretation. If you want to get everyone on the same page, you have to become a storyteller.

What is Storytelling?
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Offline Still Matters: SEO’s Effect on UX

user-experience

So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part because the product matters less than building a brand. The brand is a complex blending of emotional responses and products, of broad associations that make consumers think they can trust a company. But where does that leave products in the real world?
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3 Tips for Customer-Centric Content

customer-centric-content

Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you selfishly want to publish? Let’s take a closer look at this issue and how you can develop customer-centric content.

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4 Tips for Marketing to the B2B Millennial

b2b-millennials

While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?

The Changing Face of B2B

Whereas in 2012, millennials accounted for just 27 percent of the B2B research demographic, they now account for roughly half of all researchers and buyers. That’s a growth rate of over 70 percent in just three or four years. To remain competitive and successfully target this burgeoning demographic, here are some tips to think about:

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A Perfect Pair = SEO + UX

seo-ux-nice-pair

Google’s mission is to organize the world’s information and make it universally accessible and useful. It means that a search algorithm is intended to help users get the best possible search experience. That is why bots that are machines learn to understand humans.
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