3 Quick Tips on Using Rel=”Author”

Rel=”author” is a snippet of code which links the Google+ profile of an author to his or her created content. This tag is here to make the web less anonymous, – said Googler Matt Cutts, when they introduced the tag.

1. You should use this tag (well, we hope you already do) to make your articles more outstanding in the SERPs. Additionally, visitors may click the byline and see more of the author’s articles and follow him or her on Google+.

matt-cutts-rel-author
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Best Long-Lasting Backlink Building Tactics

We have gathered the best new link building strategies and removed the old ones that may harm your rankings now that Google revised its Webmaster Guidelines. Feel free to share your favorite effective link building techniques in the comments section; we will update the post with the best of them.

1. Build a company blog.

Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web and earn listings and links from other blogs, including blogrolls and blog directories. This is the most valuable and long-term tactic.
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New Rules for Link Building in the Penguin Era

Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.

However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.

penguin
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Search and Snippets: Love at First Sight

A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the search engine result pages.

First of all you should understand what a snippet consists of.

Google Snippet

Title is retrieved from the <title> of the page. It is better to have it 70 characters or less, however now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
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Facebook Features You Should Use

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.

Don’t forget to let me know in the comments if I’m missing any important ones.

1. Promote Your Posts

This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility.
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