Tag Archives: Facebook
The SEO News Recap You Should Read Before Your Vacation

seo-news

It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.

What’s new in SEO?

The search space has been lately engaged in an algorithm updates race.

On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation.
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30 Digital Marketing Tools the Real Mad Men Would Have Wanted

digital-marketing-tools

Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach.
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Digital Marketing News Recap: What Is New in SEO, PPC and Social Media?

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  Web CEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

seo-news

What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.
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Follow the Yellow Brick Road to Fit the Buyer’s Journey by Customizing Your Social Media

social-media-marketing-tips

Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed.

She never would have navigated her trek to the magical land of Oz without a great deal of help from Glinda, the Good Witch of the North, and Dorothy overcame many challenges from the evil sister, the wicked one from the West. This is a perfect analogy for a successful social media marketing strategy. Think of it this way, we can be Glinda and guide our friends Dorothy, the scarecrow, the tin woodsman and lion down their path. We will learn from the obstacles that the Wicked Witch tosses at Dorothy’s feet to throw her off her trek to buying success.
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5 Spookily Effective Social Media Tactics to Drive Your Marketing This Halloween

Welcome to Fright Night (also known as All Hallows Eve which comes before All Saint’s Day)! We are all anxiously awaiting the second most commercially successful holiday in the United States. Social media explodes during this time of year, whether they are posting pictures of their cutely costumed kids or showcasing their ornately carved pumpkins, the social network platforms light up like a Jack O’ Lantern in October.

 halloween marketing tactics
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