When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.
However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff. Continue Reading >>
Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.
When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line. An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages. Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.
It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.
First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.
The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information. Continue Reading >>
The first and the most important task for a professional Internet marketer is to choose tools that improve workflow. SEO task automation helps to save the most finite resource you have – your time. When you know how to automate your work, you will spend less time on routines and instead focus on strategic development and business analysis.
Tasks that once demanded hours of your time, such as auditing landing pages for on-page optimization, examining backlink profile quality or checking your site for duplicate descriptions and titles, now can be done in a few minutes. You can use the saved time to promote your business via viral campaigns, fresh content and social media. Continue Reading >>
One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.
Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.