Tag Archives: how to spy on competition
SEO Competitor Analysis: Moving Up the Food Chain in 10 Steps
SEO Competitor Analysis: Moving Up the Food Chain in 10 Steps

It’s great to have your own website. Even more so when it’s more than just a hobby to you. A serious project with a clear purpose to make someone’s life better – I think everybody should attempt this at least once. Of course, it’s a bumpy road with many challenges and numerous problems.

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How To Do Link Building by Exploiting Your Competitor Intelligence

How to steal backlinks from your competitors

Two SEO facts that everybody knows:

1. Backlinks from reputable sites help you rank in Google;

2. You can find new link building opportunities by spying on your competitors’ backlinks.

If somebody links to sites that share a niche with you, they can be persuaded to place a link to your site, too. Sounds easy in theory, right? But once you actually try it, it turns out to be a complete headache. Link building is hard, folks.
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3 Best Sources to Mine Topics Your Audience Will Love

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.

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However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff.
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3 Must-Have Tools to Spy on Your Competitors’ Social Media

Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.

When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line.  An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages.  Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.

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Be Informed About What Happens Behind Competitor Lines

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.

First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.

The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information.
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