Tag Archives: keyword research
4 Timely SEO Actions to Make Your Site Compliant With Google’s Search Changes

timely-seo-actions

It’s already February and you have heard a lot of SEO and Marketing predictions out there. However, repetition is the mother of skill, so let’s recap some of the key trends that you can’t afford to ignore this year. Wake up from your winter hibernation, grab a coffee and listen to the top 4 most timely SEO & Marketing actions you can make in order to adjust your business strategy to the latest Google search changes and SEO experts’ prognostications.

Continue Reading >>

Semantic SEO Strategy: How to Do SEO in 2017

(Download a Free SEO Guide Handbook)

semantic-seo-strategy-2017

The following SEO Guide is not a Bible, but rather a list of recommendations and SEO trends listed in our actionable Semantic SEO Strategy guide. You can download this for FREE and use it alongside the 14+ free SEO tools which you will need for your website optimization and promotion in 2017.

What you’ll learn from this step-by-step handbook:

In the free 19 page handbook we’ve collected some up-to-date practical advice and how-to’s backed by 14+ free SEO tools hand-picked by our editors which will help you understand and implement the latest Google search optimization trends:
Continue Reading >>

The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

Continue Reading >>

On Her Majesty’s Secret SEO Service 2016

Digital-Marketing-Strategy-2016

This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
Continue Reading >>

6 Actionable Steps to Build a Top-Selling Landing Page

landing-page-seo-optimization

There are 3 major types of landing pages and each serves its own goals.

Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.  This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.
Continue Reading >>