Tag Archives: keyword research
On Her Majesty’s Secret SEO Service 2016

Digital-Marketing-Strategy-2016

This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
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6 Actionable Steps to Build a Top-Selling Landing Page

landing-page-seo-optimization

There are 3 major types of landing pages and each serves its own goals.

Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.  This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.
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Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

20-80-pareto-principle-in-seo

Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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5 Must-Have Keywords to Increase Organic Conversions

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.
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KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

kei-fossil

The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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