Tag Archives: link building
Google Penguin 4.0 vs. Google Possum

The SEO Battle of Autumn 2016

penguin-vs-possum

Intro:  “Since the dawn of time, a secret war has been waged between two species (Penguins and Possums)… Throughout the millennia, they have kept their battle confined to the shadows; however, one brazen act has escalated this conflict to a fever pitch. As the (SEO) world careens toward Armageddon, every human on the planet will soon be forced to CHOOSE A SIDE!” (The excerpt and the image are taken from PvP, by Sebastian Kadlecik).
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On Her Majesty’s Secret SEO Service 2016

Digital-Marketing-Strategy-2016

This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
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Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

20-80-pareto-principle-in-seo

Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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Links That Aren’t Links

there-is-no-spoon
Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link hunters. Google was not as smart at link scheme detection as it is today. Those were the Dark Ages in the web world. The black hat SEOs flooded the web with spam links generated by link exchanges, link farms, direct link buys, blog commenting and low quality guest posting etc.
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Localization of Backlinks: Effective Action Plan for a Winning Local Link Building Strategy

“In Local SEO, not all links matter.
“Links” that matter for Local SEO aren’t necessarily links.”

David Mihm

In the pursuit of getting easy but high quality backlinks, you should not ignore having a local backlink building strategy. Analyze your business influence area and your customers’ locations with the help of your Google Analytics account and try to figure out whether you should focus on a specific geographic area or not. If even a low percentage of customers resided in one area, it would be worthwhile to make a local SEO optimization effort.

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