Our Support Angels were asked an interesting question recently: can low quality but absolutely organic links ruin SEO and decrease rankings.
To answer the question we should first understand what is the difference between “low quality” and “low authority” backlinks.
Low quality links are the links that can ruin rankings. These links are usually created to manipulate search engine results and can’t be called organic. These links are usually created for search engines, not human searchers and are placed on sites no real people visit. These links can and probably will hurt your rankings if the majority of your backlinks are low quality. Continue Reading >>
As you know, understanding your competitive position in search results is extremely important. Today we explain how your competitors may help you build links.
Researching your competitors’ backlink profiles is a great way to earn those same backlinks for your website. This is a good idea for two reasons: you will get more backlinks and you will help Google to understand your website’s theme, that you are, in fact, a competitor of what might be a well-ranked site. Continue Reading >>
We have gathered the best new link building strategies and removed the old ones that may harm your rankings now that Google revised its Webmaster Guidelines. Feel free to share your favorite effective link building techniques in the comments section; we will update the post with the best of them.
1. Build a company blog.
Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web and earn listings and links from other blogs, including blogrolls and blog directories. This is the most valuable and long-term tactic. Continue Reading >>
Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.
However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.