What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision (regardless of where that final purchase is made), and there are more people using mobile devices compared to desktops. Of course, it was also a year of Panda and Penguin updates.
Looking backwards at how things changed in the SEO world in 2014 and how many times Google updated its algorithm (13 times!), I think many SEOs saw their hair turn grey. But those who did manage to stay on their high horse after all Google’s updates know how important it is to stick to the successfully adopted SEO strategy created by Web CEO and supported by Google quality guidelines. May Success, Effectiveness and Opportunity be yours during the holidays and throughout the New Year with our SEO strategy 2015 (download the PDF version).
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It’s Christmas time and that means sharing a positive mood and giving gifts to people we care about. We at Web CEO have done our best to make our stocking stuffer ready in time. Have you noticed the presents under your Web CEO “account tree”?
The Olympics are over; however we are sure the Olympic motto “Faster! Higher! Stronger!” should be a motto of your website promotion during the whole year.
How to Win a Ranking Race and Sidestep Your Rivals
1. Make your site Faster!
On the web today, speed means quality. Visitors and search engines love sites that load quickly, have no broken links and missing images and have no filthy redirects and black hat spammy techniques. Site usability problems decrease visitor satisfaction, conversion rates and also have a direct impact on your rankings in Google.
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1. SEO is dead!
I decided to start with my favorite and the one that can really kill your website. SEO was announced dead dozens of times. However there are reasons it can’t be true. SEO means “search engine optimization,” and while search engines are alive and popular, SEO will be prosperous. As we can see Google is very much alive. The only thing that is happening to SEO is it’s constantly changing. I like to see these changes as SEO evolution.