There is a term called “breaking the fourth wall” which refers to the imaginary wall between a theater stage and the audience of a performance. Normally, it’s like a real wall because the actors and actresses never acknowledge the existence of the audience until the applause at the final curtain call. But some, such as the playwright who called himself Shakespeare, have been very good at directly communicating with the audience during a performance. This can make an actor, play, movie or TV show very popular. If you watched the “Deadpool” or “House of Cards” or “Fight Club”, then you have witnessed the breaking of the fourth wall. Marketers use this term to show that one must effectively talk directly to the consumer when presenting products and services. Continue Reading >>
Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.
According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns. Continue Reading >>
In 2015, the WebCEO team beat the odds 8 times by releasing over 50 new SEO features and receiving hundreds of thank-you letters. Over the past year we closely watched new trends in the SEO world and followed them in the process of creation of new tools and features.
6 Secrets Hidden Inside Your Favorite SEO Platform
Web CEO Software as a Service has, as one of its missions, the delivery of an extra special SEO experience to every of our customers in the most convenient and comfortable way. With the customer-as-a-host concept in mind, your will be provided with branded SEO Reports, White Label SEO tools and other B2B features like Lead Generation Automationthat will help you to impress your clients. With all these solutions on board digital agencies and other B2B stakeholders can scale their growth with us. Continue Reading >>
The trends in SEO shift like a clock. Several years ago, internet companies worked hard to generate traffic. Today, high traffic is not a long-run objective and it doesn’t always bring you high ROI. With a new generation of big data players the stakes are high in SEO industry. SEO gurus and internet marketers spread themselves out to build a strong online presence and create an effective conversion funnel. Lead generation is the critical point in any conversion funnel, the liaison between traffic generation and customer acquisition. Continue Reading >>