Tag Archives: SEO strategy
7 Actionable Tips for Performing SEO in the Fashion Industry

How to do SEO for fashion websites.

Fashion websites, whether they are online stores or just blogs, need SEO just like the rest of them. After all, there’s no better way to reach the top positions in search engines and stay there as of yet. But can you go about optimizing a fashion site like you do with any other random domain? Your sense of cautiousness probably tells you it’s not that simple, and that’s totally right. Fashion SEO has its own special traits you won’t have to deal with while optimizing sites from other niches. Miss out on them, and you will risk wasting all of your efforts!
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10 Steps to Perform the Best Local SEO for Businesses

The best local SEO for businesses

If you are a business owner, a top ranking position in Google isn’t the ultimate goal, but a means to seize your goal: people who will become your customers after a few minutes of typing and clicking. Well, here’s the kicker: putting your website on the coveted page one doesn’t guarantee a successful completion of your business goals. It’s entirely possible to fail them all if you overlook a crucial part of SEO for businesses.
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How to Do an SEO Competitor Analysis in 7 Steps

How to do a competitor analysis in SEO

How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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“Ok Google”: How Do I Make My Website Voice-Search Friendly?

ok-google-voice-search

Ok Google, why is voice search so popular on the Web? It’s all about the laziness of people. They don’t always want to search the Web using a traditional keyboard search. Most of the searchers want to get the right answer right away without having to explore multiple blue links and digging deep into search results pages. With the explosion of semantic search, long-tailed keywords and conversational phrases have become the primary search queries. More and more people now use mobile devices and inbuilt personal search assistants to get information quickly without typing.
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How to Recover from a Google Penalty. Advice from a Former Google Employee

Former Google employee Kaspar Szymanski has just talked about Google spam filters and shared his expertise about how to recover websites from all kinds of Google penalties. Kaspar had been part of the Google Search Quality team for 7 years, where he was the driving force behind global web spam tackling initiatives and the public face spearheading Google’s webmaster outreach and communication efforts.

Let’s proceed to what Kaspar said about manual spam actions, filters, bans and penalties.

Kaspar Szymanski, SEO consultant specializing in Google penalty recovery assistance
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