Tag Archives: SEO tools
Web CEO Recap: Service Updates in 2014 and Plans for 2015

This year was full of productive changes both in the design of our service and in our approach to SEO. Let’s recap together the most significant updates of Web CEO.

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Improvements in Design and Interface

Web CEO’s design was modernized: it became flat, smart and adaptive on all types of devices.
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How to Promote Your Business Online Without Wasting Time and Money

Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. What you really need is trustworthy recommendations, a reliable set of SEO tools and confidence in your success.

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1. Build a website with your visitors in mind.

SEO is not just about optimizing content; it begins when you first build a website. Think about your site structure carefully as it is essential both for a great user experience and for high rankings. A successful site should have:

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How do I make landing pages rank as well as my home page? Listen to Web CEO’s suggestions and solutions!

We are often asked why the home page of a website ranks high in the search results, while inner pages appear deeper in results. Sometimes, inner pages don’t appear at all because they seem to be invisible to search engines for some reasons. What are those reasons? We are here to approach these reasons and make them clear for you.

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First off, the link building strategy you have chosen may have taken a wrong tack. Backlinks built through article submission directories, guest post blogs etc, are now looked at poorly by Google. Google has recently been penalizing article directories and guest posting blogs for manipulative link techniques. One of the most authoritative guest post platform, MyBlogGuest  has just been penalized. Though Ann Smarty (founder of the MBG) says that this is just a PR game run by Matt Cutts, the fact is no one will find salvation from Google’s “eagle eye” if it looks to them like you might be playing link-building games.
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3 Must-Have Tools to Spy on Your Competitors’ Social Media

Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.

When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line.  An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages.  Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.

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WebCEO Review: API Integration

Today we are proud to share the WebCEO review provided by DJ Kennedy, TechWyse Internet Marketing  CEO and AdLuge founder. As with any client-oriented company, we are happy to see our customers satisfied with our products and do our best to improve WebCEO every day.

Before Web CEO, reporting on keyword rankings was laborious, inaccurate and increasingly unreliable. We found that gathering this data ourselves wasn’t going to scale as we expanded our client-base and subsequently the number of reports we needed.

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