When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the only way to meet the demands of tech-savvy consumers who are always connected to the internet.
Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates.
Broadcast media used to be the go-to place when it came to advertising. There are many benefits to be gained from broadcast media just as there are many benefits from social media. People are able to make really great strides in marketing using these platforms. Continue Reading >>
The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees.
You can outsource the bulk of the work to freelancers. If you’re in the market for an excellent SEO campaign, there are seven types of freelancers that can support your effort.
Content marketing is a major piece of an SEO campaign, and unless you have endless time on your hands and plenty of talent, it’s just not possible without freelance writers. They pose several advantages that an in-house writer cannot, such as reduced overhead, since freelance writers are generally paid on commission or by the hour rather than on salary with benefits. Continue Reading >>
Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link hunters. Google was not as smart at link scheme detection as it is today. Those were the Dark Ages in the web world. The black hat SEOs flooded the web with spam links generated by link exchanges, link farms, direct link buys, blog commenting and low quality guest posting etc. Continue Reading >>