How to build a strong brand with a good reputation.
Brand Building: How to Build a Good Reputation

To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online. 1. Analyze

Track your online brand mentions.
Why Online Brand Tracking Is No Less Important Than SEO

Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating

company-storytelling
How to Tell Your Brand’s Story in a Powerful Way

If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick. But you can’t assume your audience will

social-customer-service
3 Tips For a Social Media Customer Satisfaction Strategy

When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the

brands-on-social-media
3 Social Media Marketing Success Stories

Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates. Broadcast media used to be the go-to place when it came to

seo-campaign-freelancers
7 Freelancers Every SEO Campaign Should Use

The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees. You can outsource the bulk of the work to freelancers. If you’re in the market

Links That Aren’t Links

Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link

Why Your Business Needs Quora and How to Use It

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you. Your