Tag Archives: Google
Does SEO stand for Social Engine Optimization in 2014?

“To be or not to be…” on social media? This question keeps stirring up the minds of millions of people concerning the issue of their brand’s or company’s presence on social media channels. The challenge is that no one can clearly measure the ROI of social media in pursuit of getting the most bang for the buck. Furthermore, no one can directly point to social signals as the ranking factor, even Matt Cutts hesitates.

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How to Help Google Make Your Contact Information More Visible in Local Search Results

How often do you search for the phone number or the location of a business you want to reach? A company’s location, opening hours and phone number are common local queries.

You can often find this information in a “contact us” section of a company’s website. Google tries to identify these pages to extract relevant information from them to help searchers. There are some recommendations for helping Google identify and surface this information you should not neglect.

National phone numbers for many companies are displayed prominently in Google Search results. Recently Google started to support the schema.org markup to help you specify your preferred phone numbers using structured data markup embedded in your website.

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Updated Google Alerts and Guest Blog Directories Penalty

Now you can use two more filters to refine your Google Alerts by language or region. You can select all regions or languages or you can be specific and specify one language or region. You cannot currently select a specific array of regions or languages; it is either all or one. This new feature is what all local SEOs need!

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Ann Smarty, the owner of guest blog integration service MyBlogGuest.com, confirmed recently that her site has received a penalty. The main question that disturbs Internet marketers is whether the publishers who participate in MyBlogGuest.com would also be penalized. It seems they could. Matt Cutts tweeted that it is likely. Ann Smarty also says she will continue to develop MyBlogGuest.com. She will give publishers more flexibility to nofollow byline links. If you are going to take part in MyBlogGuest, label your site as “using nofollow attribution links” for authors to know what to expect.
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How to Use Search Query Data from Your Google Webmaster Tools

Google started the year by announcing that they’ve updated one of the most popular features in their Webmaster Tools: data in the search queries features will no longer be rounded.

Go to your Google Webmaster Tools account, click ‘Search Traffic’ on the left-hand menu, and then click ‘Search Queries’. Here you will see Google web search queries that returned at least one page from your website. This report shows these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days.
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SEO News: Russian Linkless SEO and More

Leading Russian search engine Yandex announced they are going to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results. Alexander Sadovsky, the Head of Web Search at Yandex, explains that they see a lot of paid links where there is no human actually involved. These links are often off-topic and are cheating users.

This change will come into effect during 2014 in Moscow and potentially other regions in Russia thereafter. Links have been a crucial factor in search. Now Yandex says they will use human behavior and interaction with sites. Link building may not die after all, but the metrics will be very different and only links that drive real user traffic will have any value at all.
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