SEO is a high-priority for many e-commerce businesses.
Why?
There are thousands of websites around the world, each with hundreds of category and product pages.
Sure, you can promote your business through social media, email marketing, word-of-mouth, and paid advertising. But if customers can’t find your site on the first page of Google’s search results, you won’t get new customers or beat any competitors.
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If you run an online business, you know that getting customers to your site is essential for building your brand, growing the business and increasing profits.
Search engine optimization (SEO) is an important component in maximizing your online presence and achieving those goals. SEO is defined as a process that increases the visibility of your website in search engine results pages without paying for it. This is also known as increasing visibility in “organic” or natural searches, as opposed to paid or native advertising.
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Whether you are just trying to have your voice heard by as many people as possible or to get your online business up and running, you are going to need to work hard. We aren’t just talking about producing great content that your target audience will be interested in, but also about SEO. In order to get in front of the eyes of your readers, your content needs to be able to communicate with search engines first, and since there are over 200 major and 10,000 minor SEO ranking signals Google looks at, you are going to have your work cut out for you.
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SEO – search engine optimization – is the practice of getting a website to appear in search engines. Websites want to rank high mostly on Google because it is by far the largest search engine today.
How important is it for your business to rank high there? 60% of clicks on Google’s results pages go to the top three results – that’s how. People searching for information generally only look at the top results and hardly ever scroll down.
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SEO is an extremely competitive and consistently evolving space. Earning that elusive first page Google ranking may help take your business to a completely new level. One often-overlooked way to improve your Google site ranking is the effective use of image SEO. When used correctly, images can increase the relevancy of your site and content, improve the user experience of your website visitors and help rank for more long-tail keywords.
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