I remember when SEO software was built for desktops and they all had a tool to send bulk emails to site owners asking to link to your site. It never worked. You were ignored at best or even blacklisted for spam. However, if done right, cold emails are a powerful tool to get more relevant traffic and improve your ranking positions.
A quick recipe for a successful outreach would be the following:
- Identify your “hit list”
- Make initial contact
- Grow a relationship
In order for your content marketing strategy to succeed, you will need to increase your promotion efforts. Let’s dive deeper and get you some great new links and a ton of relevant traffic!
As a webmaster, you will likely experiment with animated and elaborate designs to create an amazing website that is beautiful and captivating. You are eager to include themes, images and media files that are mind blowing. So why does your website have little to no traffic?
You might have forgotten that the website needs to provide a great user experience and still be search engine friendly. The greatest websites are designed by optimizing them for both search engines and users. Your intention to cajole your visitors with an amazing web design might play out negatively to your surprise.
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You probably already know about the power of using testimonials as social proof on your site, right? In case you don’t, let’s talk numbers:
- 98% of US adults found user-generated reviews helpful in their holiday shopping decisions;
- 90% of consumers worldwide trust earned media (like testimonials) above all other forms of advertising; and
- Google business listings with 3+ star reviews take 87% of customer clicks.
In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?
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