Believe it or not, some SEO copywriters still write copy like it’s 2009!
Big mistake!
You’ve got to adapt your copywriting style to meet all the changes happening in the SEO realm.
That sounds uncomfortable. However, if you’re serious about becoming a copywriter, you will have to get rid of mistakes you’re probably making. Counter them with these helpful SEO copywriting tips.
When people want anything, they go to Google and ask it to show them the way. Be it a recipe, a piece of information, an entertainment, or a new pair of shoes. Therefore, whatever your site is offering, you want Google to see it, love it, and show it to people when they ask for something relevant.
If you are a new website owner and you wish to improve its ranking, you are probably familiar with all the link building buzz and how it is important for being visible. There is a chance that you’ve read link-building guides by gurus such as Brian Dean, Rand Fishkin, and Neil Patel. There is also a chance that you understood very little of what they were trying to teach. That’s because of the three major differences between them and a fresh webmaster.
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“You need backlinks and organic visitors searching for the answers, products, and services you provide. Guest blogging is the best way to do all that…” © Neil Patel.
Each SEO professional knows or should know that the hardest and the greatest part of the SEO process is to create decent content. No SEO tool will help here. Content will lead you through all SERP positions and become a business card of your website. However, you can’t get the highest positions immediately, because people don’t know about you at the beginning. In addition, your competitors already have their places and will not give you a crown for no reason at all. So, how do you make a website visible on the Internet and stand out in the crowd?
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All of us have purchased items from online stores that are actually in foreign countries. In fact, we may not even know they are located somewhere else. Their website is in perfect English; the purchases are made in U.S. dollars; and the only hint may be a longer-than-normal shipping time.
These foreign businesses understand that, if they are to grow, they have to expand beyond their geographical and language borders. The same goes for you.
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Do you grimace when you see “SEO” and “nofollow” used in the same sentence? If you know what nofollow links are, you might think they are utterly useless in SEO. You might even hate them enough to avoid them completely and never use them yourself, not even to share somebody else’s content with others.
But that is wrong!
Are nofollow backlinks really bad? Yes and no! The answer would vary depending on who you ask. Certainly, they do have their own undesirable traits… but it would be unfair and unwise to ignore the good ones.
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