As a marketer, one of the most important numbers you should be paying attention to is your conversion rate.

This number tells you just how many people are converting based on a specific action you’d like for them to take, be it signing up for a newsletter, booking a free discovery call, or making a purchase on your website.

While it is not difficult to compute your actual conversion rate (it’s just the percentage of your visitors that converted to customers), it can be hard to think of ways to boost those conversion rates, especially for key landing pages across your site.
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Believe it or not, some SEO copywriters still write copy like it’s 2009!

Big mistake!

You’ve got to adapt your copywriting style to meet all the changes happening in the SEO realm.

That sounds uncomfortable. However, if you’re serious about becoming a copywriter, you will have to get rid of mistakes you’re probably making. Counter them with these helpful SEO copywriting tips.

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When people want anything, they go to Google and ask it to show them the way. Be it a recipe, a piece of information, an entertainment, or a new pair of shoes. Therefore, whatever your site is offering, you want Google to see it, love it, and show it to people when they ask for something relevant.

If you are a new website owner and you wish to improve its ranking, you are probably familiar with all the link building buzz and how it is important for being visible. There is a chance that you’ve read link-building guides by gurus such as Brian Dean, Rand Fishkin, and Neil Patel. There is also a chance that you understood very little of what they were trying to teach. That’s because of the three major differences between them and a fresh webmaster.
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“You need backlinks and organic visitors searching for the answers, products, and services you provide. Guest blogging is the best way to do all that…” © Neil Patel.

Each SEO professional knows or should know that the hardest and the greatest part of the SEO process is to create decent content. No SEO tool will help here. Content will lead you through all SERP positions and become a business card of your website. However, you can’t get the highest positions immediately, because people don’t know about you at the beginning. In addition, your competitors already have their places and will not give you a crown for no reason at all. So, how do you make a website visible on the Internet and stand out in the crowd?
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All of us have purchased items from online stores that are actually in foreign countries. In fact, we may not even know they are located somewhere else. Their website is in perfect English; the purchases are made in U.S. dollars; and the only hint may be a longer-than-normal shipping time.

These foreign businesses understand that, if they are to grow, they have to expand beyond their geographical and language borders. The same goes for you.
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