Tag Archives: Hummingbird
RankBrain – the Wild Card of the Google Search Ranking System

rankbrain-joker-wildcard

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.
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How to Save Yourself from Sneaky Google Critters

google-update-monsters
It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world with specific rules and laws. You can tame these beasts if you are fully dedicated to what you do, like Martin Lacey with his head in a lion’s mouth, or Roy Horn being grabbed by the throat by a tiger or Daenerys Targaryen, the mother of dragons, who raised three dragons (don’t tell us you don’t watch that series).
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6 SEO Tips to Improve Your Internal Links Structure and Tie Visitors to Nearly Every Page of Your Site

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.

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How to Survive the SEO-mbie Apocalypse With the Web CEO Survival Guide

Happy Halloween our dear SEOs!

All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-o-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO Halloween is accompanied by a real SEOmbie Apocalypse. Yes, you heard me right! If you run an online business, the SEOmbie Apocalipse may come to you as well. Horrible SEOmbie monsters like a shambling Panda, a crawling Penguin, a peaky Hummingbird and a spooky Pigeon are crawling in pursuit of your site rankings’ freshness and your traffic savor. Are you equipped enough to protect your site against SEO-mbie attacks? We have prepared the SEOmbie Survival Guide for you to stay BOO-tiful and keep your site safe.

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Is Rank Checking Useless For Today’s SEO?

rank checking useless

Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most relevant results based on specific algorithmic variables:

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