google-search-matrix
The Google Search Algorithm Matrix: The Timeline of Crucial SEO Updates

With all the Google search algorithm changes, you will never know when and where your site will appear in Google search results. According to Google’s John Mueller, the search engine giant rolls out hundreds of  SEO updates to its core

RankBrain – the Wild Card of the Google Search Ranking System

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are

google-update-monsters
How to Save Yourself from Sneaky Google Critters

It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world

internal-links-structure
6 SEO Tips to Improve Your Internal Links Structure and Tie Visitors to Nearly Every Page of Your Si...

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is

How to Survive the SEO-mbie Apocalypse With the Web CEO Survival Guide

Happy Halloween our dear SEOs! All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-or-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO

Is Rank Checking Useless For Today’s SEO?

Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most

Answer User Questions Wisely: How Your FAQ Section Will Increase Conversions

After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational

The Most Important Google Updates of the Year and How They Changed SEO

Google changes its algorithm almost every day. However, search results were affected greatly by some major updates this past year. When you know the dates of the most important updates, you can understand changes in your rankings and organic website