Tag Archives: SEO news
New Google Keyword Planner To Replace the AdWords Keyword Tool Soon

You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead.

The new Keyword Planner tool gives data much like the External Keyword tool did but there is one big improvement – it includes searches done within specific geographic areas. If you are into local search, you will appreciate the new tool and we hope some new features will be added before the old External Keyword tool is retired.

The Keyword Planner interface will take some time to get used to, for those familiar with the External Keyword Tool.

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SEO News: AdWords, Link Schemes and Twitter Search

Google announced an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. They say that, now, the Quality Score in your reports reflects the factors that influence the visibility and expected performance of your ads. However, the way the quality score is calculated isn’t changing, so ad performance won’t be affected by the new reporting.

Google says they are unifying all their AdWords display tools in one easy and streamlined location. The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are now moved to the new Google Display Planner. Google says this will let you add all the keywords, placements or other targeting ideas you choose directly into your campaigns with just one click.
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SEO News of the Week: New AdWords Integration, Better Organized Google Webmaster Tools and Bing’s New Image Search Filter

Bing announced that a new “Search by License” feature is available now in Bing image search. This  feature has six different filters: 1. All, 2. Public domain, 3. Free to share and use, 4. Free to share and use commercially, 5. Free to modify, share and use, 6. Free to modify, share and use commercially. Now you can easily find an image that that will best serve your needs without manual sorting.

Google Analytics started to roll out a new AdWords integration infrastructure for advertisers. The new integration is laying a foundation for adding new AdWords dimensions quickly – such as Ads – and paving the path for a rich set of reports such as enhanced campaign bid adjustments and Google Display Network targeting settings.
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SEO News of the Week: Panda Dance, Spring Cleaning, New AdWords Features

The Google Panda Dance is a new SEO term coined last week. It was created after Matt Cutts announced that the Panda algorithm will be updated every month, but that update will be rolled out slowly throughout the month. So now Google will run the update on a particular day and then it will push out that impact over 10 days or so throughout the month.

Spring cleaning continues: Yahoo has shut down of one of the web’s oldest search services. Good bye, AltaVista (a surge of nostalgia here). AltaVista launched way back in 1995 and will be shutting down on July 8th. You can see the full list of retired Yahoo projects here.
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SEO News of the Week: Bing Boards, AdWords and Bing Ads Enhancements

Bing tries new approaches to social and community search: Bing Boards. Bing Boards are collections of unique images, videos and links, created by people who are passionate about the topics they blog about. The new Boards will appear in the middle column of Bing and will help people to discover new, visually rich content. Currently, Bing Boards are created by a “small group of food and lifestyle bloggers, experts and social influencers.”

Google has recently explained how to use a reconsideration request. First of all, says the Google Webmaster Central Blog, submit your reconsideration requests only after you’ve fixed the issues with your site. Remember to add a detailed explanation of what you changed and why. Googlers review each reconsideration request manually.
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