Tag Archives: SEO news
How to Use Search Query Data from Your Google Webmaster Tools

Google started the year by announcing that they’ve updated one of the most popular features in their Webmaster Tools: data in the search queries features will no longer be rounded.

Go to your Google Webmaster Tools account, click ‘Search Traffic’ on the left-hand menu, and then click ‘Search Queries’. Here you will see Google web search queries that returned at least one page from your website. This report shows these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days.
Continue Reading >>

SEO News: Russian Linkless SEO and More

Leading Russian search engine Yandex announced they are going to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results. Alexander Sadovsky, the Head of Web Search at Yandex, explains that they see a lot of paid links where there is no human actually involved. These links are often off-topic and are cheating users.

This change will come into effect during 2014 in Moscow and potentially other regions in Russia thereafter. Links have been a crucial factor in search. Now Yandex says they will use human behavior and interaction with sites. Link building may not die after all, but the metrics will be very different and only links that drive real user traffic will have any value at all.
Continue Reading >>

SEO News: Hummingbird Algorithm and Encrypted Search

There are two big news items now being discussed in the SEO community: a new Google search algorithm called “Hummingbird” and the encryption of all search data that Google recently announced.

The Hummingbird algorithm will better focus on the meaning behind the words. However, it still uses PageRank along with other factors like whether Google believes a page is of good quality, the words used on it, etc. Penguin and Panda also stay intact. Hummingbird is a brand new search algorithm, though it continues to use some of the same parts of the old, like Penguin and Panda. This means that the SEO guidance remains the same: build quality websites with unique informative content and receive natural backlinks.
Continue Reading >>

SEO News from Matt Cutts, AdWords and Twitter

Twitter now shows protected tweets in its search results. But don’t worry, not all users will see them. These tweets will be shown only to the user who has the protected account, and to that user’s followers, according to a recent tweet from Twitter.

“If there’s a small website that you think should be doing better in Google, tell us more,” – asked Matt Cutts recently on Twitter. Google notices this survey will not affect rankings, they just want to know about small qualitative websites.
Continue Reading >>

SEO News of the Week: Google AdWords Editor Improved, Google Map app updated

Google.com went down on Friday afternoon around 3:50pm PT for about five minutes. Google says you can follow their dashboard for more information about Google services: http://www.google.com/appsstatus. What’s interesting is that, for the 5 minutes that Google servers went down, web traffic fell 40%.

You can now download the latest version of AdWords Editor. The new version supports upgraded sitelinks for enhanced campaigns. With the enhanced campaigns you can include additional details for each sitelink.
Continue Reading >>