I love penguins and many of you do as well. They are cute, not aggressive and have a funny way of walking. But to those who do SEO, a penguin is a kind of monster pecking their sites and eating their rankings. No wonder most SEOs shudder at the thought of penguins. It’s been almost a year since the 2.1 edition of Penguin rolled out. Now, just in time for Halloween, the Google Penguin 3.0 Update is here. It started its invasion on October 17th and it is going to roll out across the globe over the next several weeks. People initially felt relief after John Mueller (the famous Google Webmaster Trends Analyst) said that the update had already been completely rolled out, but this was soon followed by an unexpected message from Pierre Far (another major Google Webmaster Trends Analyst) implying that the effects were yet to be seen in most cases.
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