It’s great to have your own website. Even more so when it’s more than just a hobby to you. A serious project with a clear purpose to make someone’s life better – I think everybody should attempt this at least once. Of course, it’s a bumpy road with many challenges and numerous problems.
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Why do people optimize their old stuff if there is a great list of topics they can cover and write about?
There are actually several reasons for this.
We can name the first reason the “historical wave”. Trends come and go, get lost in history and appear to be in fashion every day, if not hour. There is nothing to be surprised about if topics you wrote about several months/years ago seem to be trending right now. Different times call for different trends, but it’s always vitally important to have an edge on them in any possible way.
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How come SEO doesn’t work without content marketing? Why do you need both?
When you have only SEO: You get content that appears in search, but users don’t care about it. Do you want site users to be more than just viewers and bystanders? Do content marketing.
When you have only content marketing: You get content that nobody ever finds online. Your content and your audience; do you want these two to meet? Do SEO.
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If you are making your own website for the first time, you are probably using the WordPress platform. Even if it’s your second or tenth website, this platform is still likely to be your choice. WordPress powers 27% of the Internet. Its recipe for popularity: easy, quick and painless website construction!
If only competing against a quarter of the Internet (and then some) was just as easy, right?
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Some editors-in-chief want pictures of Spiderman. Others just want as much publicity for their news as possible. Whichever type you are, there’s one undeniable truth: if you run a news website, SEO is required in conquering the world of online journalism.
And this post, which describes SEO for news sites, is the lottery card you were looking for. Are you ready to start winning the traffic sweepstakes? Read on.
