It’s high time to reap your online marketing harvest and sow the seeds of your business success for the next year. The following SEO Strategy Guide 2017 is not a Bible, but rather a scope of recommendations and tactics that you should consider when planning your website optimization and promotion for 2017 and beyond.
I. Manage Content SEO Audit and Optimization with Semantic Search in Mind
So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part because the product matters less than building a brand. The brand is a complex blending of emotional responses and products, of broad associations that make consumers think they can trust a company. But where does that leave products in the real world? Continue Reading >>
This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty. Continue Reading >>