How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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Ok Google, why is voice search so popular on the Web? It’s all about the laziness of people. They don’t always want to search the Web using a traditional keyboard search. Most of the searchers want to get the right answer right away without having to explore multiple blue links and digging deep into search results pages. With the explosion of semantic search, long-tailed keywords and conversational phrases have become the primary search queries. More and more people now use mobile devices and inbuilt personal search assistants to get information quickly without typing.
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Former Google employee Kaspar Szymanski has just talked about Google spam filters and shared his expertise about how to recover websites from all kinds of Google penalties. Kaspar had been part of the Google Search Quality team for 7 years, where he was the driving force behind global web spam tackling initiatives and the public face spearheading Google’s webmaster outreach and communication efforts.
Let’s proceed to what Kaspar said about manual spam actions, filters, bans and penalties.
Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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I have a long list of things I like: reading interesting books, petting cats (who doesn’t!), cooking, drinking latte, walking through a park on a sunny day, arranging flowers in a vase. But most of all I like to notice similarities in very different things.
Will you be surprised if I say, that SEO is like a pizza?
Like a pizza, SEO consists of a crust, sauce and toppings. You decide what to add and how to mix ingredients to get the best results.
