Tag Archives: SEO strategy
How to Recover from a Google Penalty. Advice from a Former Google Employee

Former Google employee Kaspar Szymanski has just talked about Google spam filters and shared his expertise about how to recover websites from all kinds of Google penalties. Kaspar had been part of the Google Search Quality team for 7 years, where he was the driving force behind global web spam tackling initiatives and the public face spearheading Google’s webmaster outreach and communication efforts.

Let’s proceed to what Kaspar said about manual spam actions, filters, bans and penalties.

Kaspar Szymanski, SEO consultant specializing in Google penalty recovery assistance
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What Digital Marketers Should Focus On Is Trust Flow

A New PageRank Alternative

How to build links with a new PageRank alternative

Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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Best SEO Pizza Recipe

I have a long list of things I like: reading interesting books, petting cats (who doesn’t!), cooking, drinking latte, walking through a park on a sunny day, arranging flowers in a vase. But most of all I like to notice similarities in very different things.

Will you be surprised if I say, that SEO is like a pizza?

Best practices for SEO. And the best pizza.

Like a pizza, SEO consists of a crust, sauce and toppings. You decide what to add and how to mix ingredients to get the best results.

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Semantic SEO Strategy: How to Do SEO in 2017

(Download a Free SEO Guide Handbook)

semantic-seo-strategy-2017

The following SEO Guide is not a Bible, but rather a list of recommendations and SEO trends listed in our actionable Semantic SEO Strategy guide. You can download this for FREE and use it alongside the 14+ free SEO tools which you will need for your website optimization and promotion in 2017.

What you’ll learn from this step-by-step handbook:

In the free 19 page handbook we’ve collected some up-to-date practical advice and how-to’s backed by 14+ free SEO tools hand-picked by our editors which will help you understand and implement the latest Google search optimization trends:
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Offline Still Matters: SEO’s Effect on UX

user-experience

So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part because the product matters less than building a brand. The brand is a complex blending of emotional responses and products, of broad associations that make consumers think they can trust a company. But where does that leave products in the real world?
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