We are often asked why the home page of a website ranks high in the search results, while inner pages appear deeper in results. Sometimes, inner pages don’t appear at all because they seem to be invisible to search engines for some reasons. What are those reasons? We are here to approach these reasons and make them clear for you.
First off, the link building strategy you have chosen may have taken a wrong tack. Backlinks built through article submission directories, guest post blogs etc, are now looked at poorly by Google. Google has recently been penalizing article directories and guest posting blogs for manipulative link techniques. One of the most authoritative guest post platform, MyBlogGuest has just been penalized. Though Ann Smarty (founder of the MBG) says that this is just a PR game run by Matt Cutts, the fact is no one will find salvation from Google’s “eagle eye” if it looks to them like you might be playing link-building games.
Continue Reading >>