Social Media Marketing Сategory

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Follow the Yellow Brick Road to Fit the Buyer’s Journey by Customizing Your Social Media
by  | November 4, 2014

Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed. She never would have navigated her trek to the magical…

5 Spookily Effective Social Media Tactics to Drive Your Marketing This Halloween
by  | October 21, 2014

Welcome to Fright Night (also known as All Hallows Eve which comes before All Saint’s Day)! We are all anxiously awaiting the second most commercially successful holiday in the United States. Social media explodes during this time of year, whether…

A Must-Have Tool to Master Social Media Promotion
by  | June 11, 2014

Are you sure you get the most from social media? Do you know what type of content your audience loves? Do you know how your competitors build their communities? What social channels should you concentrate on? You have questions –…

Does SEO stand for Social Engine Optimization in 2014?
by  | April 17, 2014

“To be or not to be…” on social media? This question keeps stirring up the minds of millions of people concerning the issue of their brand’s or company’s presence on social media channels. The challenge is that no one can…

3 Must-Have Tools to Spy on Your Competitors’ Social Media
by  | March 17, 2014

Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest,…

How to Get Traffic to Your Website with the Help of Q&A Sites
by  | October 29, 2013

Question and Answer sites (like Quora, Yahoo answers, etc.) may bring you targeted traffic if you use it in a proper way. Q&A sites were created to solve people’s problems. Your product or service has the same aim. You should…

Do Google+ Shares Help You to Rank Higher?
by  | September 20, 2013

Social networks are full of fake accounts and bought ‘likes’ and ‘+1s’. Digital marketers settled in Google+ and Facebook after some articles, showing a correlation between Google +1s and Google’s search rankings were published. However, Matt Cutts said: “If you…

5 Short Tips for Twitter Ads (You Can Tweet Them!)
by  | July 30, 2013

1. Promote your best content. We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy. Tip: Promote tweets that have proven to be…