How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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Seven very compelling reasons.
When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive by post, and if you needed to meet with someone in the US, you had to fly there. Now, everything is virtual, immediate, hyperactive, and demanding. Like many entrepreneurs, I’ve had to learn to adapt the way I do business.
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Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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As the developers of SEO software designed for digital and SEO agencies, we know how frustrating it can be running multiple SEO projects, analyzing dozens of clients’ website, delegating multiple SEO tasks to team members, keeping an eye on customer satisfaction and constantly looking for new SEO leads via email or cold calls. It’s hard work that requires second guessing your every move.
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Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing.
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