Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating a brand, doing proper positioning and taking care of online brand tracking.
In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?
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How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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Seven very compelling reasons.
When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive by post, and if you needed to meet with someone in the US, you had to fly there. Now, everything is virtual, immediate, hyperactive, and demanding. Like many entrepreneurs, I’ve had to learn to adapt the way I do business.
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Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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