Can you remember the precise year when SEO started? It was somewhere between 1995 and 2000, near when search engines appeared.
The TechWyse Internet Marketing agency established their company in 2001. They were standing at the gates of high-quality white-hat SEO because keyword stuffing, link exchange, spamdexing and other black-hat SEO techniques were quite common then. So, TechWyse had a lot of issues to deal with!
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As a marketer, one of the most important numbers you should be paying attention to is your conversion rate.
This number tells you just how many people are converting based on a specific action you’d like for them to take, be it signing up for a newsletter, booking a free discovery call, or making a purchase on your website.
While it is not difficult to compute your actual conversion rate (it’s just the percentage of your visitors that converted to customers), it can be hard to think of ways to boost those conversion rates, especially for key landing pages across your site.
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How come SEO doesn’t work without content marketing? Why do you need both?
When you have only SEO: You get content that appears in search, but users don’t care about it. Do you want site users to be more than just viewers and bystanders? Do content marketing.
When you have only content marketing: You get content that nobody ever finds online. Your content and your audience; do you want these two to meet? Do SEO.
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The Internet has become a necessity for today’s evolving businesses. There are over 4.2 billion active Internet users around the world, with 3.4 billion of them using social media. Attracting the attention of potential customers in this crowded marketplace is a challenge. And the best tool for facing the challenge is search engine optimization (SEO).
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As is the case with every job in the IT industry, once you enter digital marketing, you will never stop learning and improving yourself. If you fail to keep up with the latest trends, what then? You risk getting fired or even going out of business – and who’d want that? We certainly wish it never happens to you.
That’s why we have partnered up with Digital Olympus – a digital marketing conference that will be held in Wroclaw, Poland on April 5th, 2019. And we hope you’ll attend!
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