Set aside 10 minutes of your time to read the latest cutting-edge news in SEO, Tech and Social Media that happened this Spring.
Google has greatly improved its Analytics service. Dated March 9, Google announced a new report in Beta, called User Explorer, which can be found in the Audience section. It provides detailed insight of the number of sessions, bounce rate, revenue, transactions, and your specific goals conversion rate associated with an individual Client or User ID. Once you click a User or Client ID, you get an individual timeline view of this client behavior, including acquisition date, channel and device category, along with the history of activities and interactions with your site or service. The report is a goldmine for those who want to analyze prospects’ behavior and improve an overall customers’ user experience on a website. Learn from Google about use cases of the User Explorer report. Continue Reading >>
Today’s controversial (speculative) post is dedicated to Google services, specifically the Google Structured Data Helper tool and Google Analytics code and the issue that we faced in the process of using them. Before we discuss the problem, let’s provide explanations to some terms which might be new to you.
One of the primary reasons startups fail is a lack of capital. The overhead that comes with getting a successful business going is often more than the average entrepreneur can handle. The result is a 90 percent failure ratefor startups. Continue Reading >>
Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits. Continue Reading >>