Do you feel like you’ve missed something? If you’ve been on vacation, we have some mind blowing news that may change the way you do digital marketing and even open new possibilities for you.
Google As We Used to Know It Left for Good…
Has the new logo of Google made you smile? It now looks brighter, motley and has a kiddish look. This has caused a lot of discussion. The new logo redesign reflects the global intent of Google to make it one-size-fits-all on any device, in any interface. The new visual identity for Google is a tiny part of the ongoing changes to the company. Another big change at Google is its dramatic reorganization. Earlier this summer it was announced that Google has become a subsidiary of a brand new parent company Alphabet that includes such ventures as smart home products (Nest), life extension researches (Calico), Google X focused on moonshot ideas etc. Continue Reading >>
It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.
What’s new in SEO?
The search space has been lately engaged in an algorithm updates race.
On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation. Continue Reading >>
Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing. Continue Reading >>
What is the bottom line of the deal between Google and Twitter that switches the firehose back on?
You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership. Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timelinefeature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.). Continue Reading >>
It’s been a week since the Google Mobile-Friendly Algorithm Update rolled out. It is a long-running update and it continues to affect websites that are compliant or non-compliant with the Google mobile search guidelines. Most webmasters claim the update seems to be insignificant and only a few major websites like Reddit suffered from being hit by Google Mobilegeddon. However the list of losers and winners is not final. Google reports that the update may take weeks to roll out. Continue Reading >>