Tag Archives: Google updates
Platypus Unveiled at SMX Sydney 2015 as the Next Big Google Algorithm

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Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing.
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What Could the Google-Twitter Real Time Search Algo Do To Your Brand?

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What is the bottom line of the deal between Google and Twitter that switches the firehose back on?

You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership.  Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timeline feature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.).
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Taming the 10 Horses of the Mobile Apocalypse

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It’s been a week since the Google Mobile-Friendly Algorithm Update rolled out. It is a long-running update and it continues to affect websites that are compliant or non-compliant with the Google mobile search guidelines.  Most webmasters claim the update seems to be insignificant and only a few major websites like Reddit suffered from being hit by Google Mobilegeddon. However the list of losers and winners is not final. Google reports that the update may take weeks to roll out.
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Digital Marketing News Recap: What Is New in SEO, PPC and Social Media?

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  Web CEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

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What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.
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SEO News of Autumn 2014: What We Should Be Thankful For

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The SEO industry this autumn season was full of interesting, dramatic and influential updates and changes we should be thankful for and challenged about.

On September 25th, Google launched its regular Panda 4.1 Update; not as big as the previous one, but with new signals to detect low-quality content. Small and medium sites with high quality content were thankful to Google for being benefited with higher rankings in search results, while news, medical and download sites were bereft of their slices of cake.
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