Tag Archives: Google updates
Content Freshness: I Want Moar Content!

We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).

jim-carrey-fresh-content

Why do search engines like fresh content?

Continue Reading >>

What Are the Effects of the Pigeon Local Search Algorithm Update for Your Local Business?

Pigeon update effect

Local business owners should respond positively to a new Google Pigeon Update. Only U.S. local search queries have been effected up until now. There are more changes to come and more queries will be effected.  Search Engine Land says the results interface in the Google Places “7-pack block” and results for queries with location intent are to be displayed with improved distance and location ranking parameters.
Continue Reading >>

Panda 4.0 Update: Favorites and Outsiders – What Are the Factors of Google’s Betting System?

RacingWinners

Yesterday, we gave you some practical advice on how to avoid the Google Panda Penalty. Today we would like to get a view of how some websites applied (or did not applied) the SEO tactics mentioned in the previous post.

The Google Panda 4.0 Update that was rolled out a few weeks ago has now shown some early results, which reveal both a negative and positive effect on the content shared on the web (depending on the point of view, a user’s or website owner’s).  Users are receiving more relative results for their queries. Given the first reports and complaints I would say that positive effects are greater than negative. Let’s have a quick view of the sites being penalized and rewarded by Google’s Panda 4.0.  The list is not comprehensive, but we can see a definite trend of search visibility losses/gains for some giant websites.
Continue Reading >>

How to Avoid the Google Panda Penalty with the Web CEO tools

As you know, Panda is a Google filter that seeks to stop spammy (low quality) sites from ranking high in the SERPs.

how to avoid Google Panda

In late May the Google Panda 4.0 update was discussed all over the SEO community. The web is full of theoretical advice on how to avoid the Panda penalty. We have some practical tips.

Avoid Exact Match Link Text

Part of any site development is planning how users will navigate the content. In terms of SEO it means that your internal links structure should be well-optimized. Internal links optimization is often ignored, although it is a great method to improve landing (important) pages’ search visibility and to broadcast your website’s theme.
Continue Reading >>

Answer User Questions Wisely: How Your FAQ Section Will Increase Conversions

After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational search” (semantic search). Google now understands not just the user’s words in queries but the meaning of these words. Therefore, your site’s semantic core should be concentrated on conversational long-tailed phrases and questions (“Where can I buy…,” etc).

webceo blog: how to market your content
Continue Reading >>