Yesterday, we gave you some practical advice on how to avoid the Google Panda Penalty. Today we would like to get a view of how some websites applied (or did not applied) the SEO tactics mentioned in the previous post.
The Google Panda 4.0 Update that was rolled out a few weeks ago has now shown some early results, which reveal both a negative and positive effect on the content shared on the web (depending on the point of view, a user’s or website owner’s). Users are receiving more relative results for their queries. Given the first reports and complaints I would say that positive effects are greater than negative. Let’s have a quick view of the sites being penalized and rewarded by Google’s Panda 4.0. The list is not comprehensive, but we can see a definite trend of search visibility losses/gains for some giant websites. Continue Reading >>
As you know, Panda is a Google filter that seeks to stop spammy (low quality) sites from ranking high in the SERPs.
In late May the Google Panda 4.0 update was discussed all over the SEO community. The web is full of theoretical advice on how to avoid the Panda penalty. We have some practical tips.
Avoid Exact Match Link Text
Part of any site development is planning how users will navigate the content. In terms of SEO it means that your internal links structure should be well-optimized. Internal links optimization is often ignored, although it is a great method to improve landing (important) pages’ search visibility and to broadcast your website’s theme. Continue Reading >>
After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational search” (semantic search). Google now understands not just the user’s words in queries but the meaning of these words. Therefore, your site’s semantic core should be concentrated on conversational long-tailed phrases and questions (“Where can I buy…,” etc).
Google changes its algorithm almost every day. However, search results were affected greatly by some major updates this past year. When you know the dates of the most important updates, you can understand changes in your rankings and organic website traffic and ultimately improve search engine optimization. Let’s see how Google changed SEO in 2013:
The year started with the animal that frightened every search marketer. The Google Panda update was meant to stop sites with low quality content from working their way into Google’s top search results. Websites that used scraped content were penalized by Google and disappeared from the Google search results pages. Google says it only takes a few pages of poor quality or duplicate content to hold down traffic on an otherwise solid site, and recommends such pages be removed, blocked from being indexed by the search engine, or rewritten. Continue Reading >>
Since Google announced the Hummingbird update last week, we’ve had to answer to callers every day that SEO has not been killed; it’s just been changed a little. It’s high time to publish a guide explaining how you should change your SEO strategy to adapt to the new Google algorithm.