Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits. Continue Reading >>
What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.
Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic. Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills. Continue Reading >>
Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most relevant results based on specific algorithmic variables:
As you know, Panda is a Google filter that seeks to stop spammy (low quality) sites from ranking high in the SERPs.
In late May the Google Panda 4.0 update was discussed all over the SEO community. The web is full of theoretical advice on how to avoid the Panda penalty. We have some practical tips.
Avoid Exact Match Link Text
Part of any site development is planning how users will navigate the content. In terms of SEO it means that your internal links structure should be well-optimized. Internal links optimization is often ignored, although it is a great method to improve landing (important) pages’ search visibility and to broadcast your website’s theme. Continue Reading >>