“Anything less than instant represents a decline in engagement”
Richard Gingras, Head of News at Google
Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News. Continue Reading >>
Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.
Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.
It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.
What’s new in SEO?
The search space has been lately engaged in an algorithm updates race.
On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation. Continue Reading >>
Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing. Continue Reading >>
It’s been a week since the Google Mobile-Friendly Algorithm Update rolled out. It is a long-running update and it continues to affect websites that are compliant or non-compliant with the Google mobile search guidelines. Most webmasters claim the update seems to be insignificant and only a few major websites like Reddit suffered from being hit by Google Mobilegeddon. However the list of losers and winners is not final. Google reports that the update may take weeks to roll out. Continue Reading >>