We are often asked how to best promote a website and get targeted traffic. We have an answer. It consists of 7 easy steps you should follow. We have created a step-by-step DIY SEO guide that covers every optimization stage and type of activity that will make your online marketing effective, even if you are new to the promotional process.
Inside the WebCEO Step-by-Step SEO Guide
The Olympics are over; however we are sure the Olympic motto “Faster! Higher! Stronger!” should be a motto of your website promotion during the whole year.
How to Win a Ranking Race and Sidestep Your Rivals
1. Make your site Faster!
On the web today, speed means quality. Visitors and search engines love sites that load quickly, have no broken links and missing images and have no filthy redirects and black hat spammy techniques. Site usability problems decrease visitor satisfaction, conversion rates and also have a direct impact on your rankings in Google.
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After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational search” (semantic search). Google now understands not just the user’s words in queries but the meaning of these words. Therefore, your site’s semantic core should be concentrated on conversational long-tailed phrases and questions (“Where can I buy…,” etc).
Our Support Angels were asked an interesting question recently: can low quality but absolutely organic links ruin SEO and decrease rankings.
To answer the question we should first understand what is the difference between “low quality” and “low authority” backlinks.
Low quality links are the links that can ruin rankings. These links are usually created to manipulate search engine results and can’t be called organic. These links are usually created for search engines, not human searchers and are placed on sites no real people visit. These links can and probably will hurt your rankings if the majority of your backlinks are low quality.
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