The first and the most important task for a professional Internet marketer is to choose tools that improve workflow. SEO task automation helps to save the most finite resource you have – your time. When you know how to automate your work, you will spend less time on routines and instead focus on strategic development and business analysis.
Tasks that once demanded hours of your time, such as auditing landing pages for on-page optimization, examining backlink profile quality or checking your site for duplicate descriptions and titles, now can be done in a few minutes. You can use the saved time to promote your business via viral campaigns, fresh content and social media. Continue Reading >>
I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.
1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.
The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:
User-generated spam (comment spam)
Hidden text / keyword stuffing
Cloaking and/or sneaky redirects
The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section). Continue Reading >>
It’s hard to create a daily SEO task schedule that will fit every Internet marketing role. Everyday SEO jobs are different from position to position: a link builder builds links all day, emailing other webmasters, and creating and implementing ideas that result in more links. A team leader, who works with clients most of the time, creates reports. An SEO analyst investigates what competitors are doing, watches Google Analytics and analyzes tactics and strategies. However there are 3 major task types you (and me) do every day.
1. Making a better site
It may be that 60% of your day is devoted to making your website better: creating new content, images, and tools, improving user experience, increasing your site’s rankings, cleaning your backlink profile up, promoting it to social networks.
Today we all know that content is King; we write and publish fresh and unique content for the website and build quality backlinks as Google says in its Guidelines. With the Web CEO tools you can automate your website Audit – the Web CEO Online Site Auditor will notify you about broken links, anchors and image links, it will check your website for general SEO issues, and it will show how well each landing page is optimized.
The brand-new Backlink Quality Checker tool will automate the cleaning of your backlink profile. It will discover all toxic links that may ruin your rankings and neutralize them. If you correct your situation, your website will have a backlink profile that Google loves.
We have gathered the best new link building strategies and removed the old ones that may harm your rankings now that Google revised its Webmaster Guidelines. Feel free to share your favorite effective link building techniques in the comments section; we will update the post with the best of them.
1. Build a company blog.
Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web and earn listings and links from other blogs, including blogrolls and blog directories. This is the most valuable and long-term tactic. Continue Reading >>
Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.
However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.