With all of those Google animals approaching us from several directions at once, 2013 was a tough year for us Internet marketers. It feels like 2013 brought more changes to the world of SEO than occurred in the last 10 years. The good news is that everything you learned and implemented this year will be relevant in 2014. The new year 2014 will be the year of mobile SEO and authority. The Google Hummingbird update brought on the age of mobile SEO.
SEO experts continue to look for correlation between social media signals and rankings. Most experiments prove that social media continues to become a more important factor. There are three main benefits you will get from social media:
- You have additional channels to communicate with your customers. When you mention, like or share what someone has written, it’s the equivalent of a “Hi, how are you” email.
- You will improve your rankings.
- You end up with more “real estate” on the SERPs.
Because legitimate interaction between a business and a customer is hard to fake online, social media authority holds an increasing amount of weight for search engines. It means that when you promote a business online, you will benefit from having active (and interactive) social media accounts, even if you see no direct results from your social media marketing.
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The first and the most important task for a professional Internet marketer is to choose tools that improve workflow. SEO task automation helps to save the most finite resource you have – your time. When you know how to automate your work, you will spend less time on routines and instead focus on strategic development and business analysis.
Tasks that once demanded hours of your time, such as auditing landing pages for on-page optimization, examining backlink profile quality or checking your site for duplicate descriptions and titles, now can be done in a few minutes. You can use the saved time to promote your business via viral campaigns, fresh content and social media.
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I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.
1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.
The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:
- User-generated spam (comment spam)
- Thin content
- Unnatural links
- Hidden text / keyword stuffing
- Cloaking and/or sneaky redirects
The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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It’s hard to create a daily SEO task schedule that will fit every Internet marketing role. Everyday SEO jobs are different from position to position: a link builder builds links all day, emailing other webmasters, and creating and implementing ideas that result in more links. A team leader, who works with clients most of the time, creates reports. An SEO analyst investigates what competitors are doing, watches Google Analytics and analyzes tactics and strategies. However there are 3 major task types you (and me) do every day.
1. Making a better site
It may be that 60% of your day is devoted to making your website better: creating new content, images, and tools, improving user experience, increasing your site’s rankings, cleaning your backlink profile up, promoting it to social networks.
Today we all know that content is King; we write and publish fresh and unique content for the website and build quality backlinks as Google says in its Guidelines. With the Web CEO tools you can automate your website Audit – the Web CEO Online Site Auditor will notify you about broken links, anchors and image links, it will check your website for general SEO issues, and it will show how well each landing page is optimized.
The brand-new Backlink Quality Checker tool will automate the cleaning of your backlink profile. It will discover all toxic links that may ruin your rankings and neutralize them. If you correct your situation, your website will have a backlink profile that Google loves.