Tag Archives: SEO how to
Best Long-Lasting Backlink Building Tactics

We have gathered the best new link building strategies and removed the old ones that may harm your rankings now that Google revised its Webmaster Guidelines. Feel free to share your favorite effective link building techniques in the comments section; we will update the post with the best of them.

1. Build a company blog.

Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web and earn listings and links from other blogs, including blogrolls and blog directories. This is the most valuable and long-term tactic.
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New Rules for Link Building in the Penguin Era

Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.

However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.

penguin
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Responsive Web Design for Mobile Websites

Recently, Helen Vozna wrote an article entitled Mobile Website Optimization: Where to Start. She wrote about optimizing the way search engines crawl your website by providing and submitting a mobile sitemap. However, there is a modern technology that allows you to optimize your website for mobile users, while retaining the original user experience that you have invested so much time in. This technology is called responsive web design.

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SEO in Brief: 301 vs. 404

We are often asked what a webmaster should do after unwanted pages are deleted; whether the URLs should be 404 or 301-redirected.

seo-friendlyredirects

First of all let’s understand what 404 and 301 redirects are.

A 404 Not Found means that the client was able to communicate with the server, but the server could not find anything matching the request. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link. A 404 error implies that the requested URL may be available again in the future, but not necessarily with the same content.
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How to Win With the New Google Shopping

Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013.  What you want to know is how you can make (more) money by advertising your products on Google Shopping. Here it is:

1. How other people make money with Google Shopping

Product Listing Ads (PLAs) are those picture-ads that you see on Google’s Search Engine Result Page (SERP):

Google-product-listing-ads
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