I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.
1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.
The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:
- User-generated spam (comment spam)
- Thin content
- Unnatural links
- Hidden text / keyword stuffing
- Cloaking and/or sneaky redirects
The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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