Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO. Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.
Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for local search optimization.
As with general search engine optimization, before you can start to optimize your website and social media profiles and begin building links, you will need to know what keywords to use. Remember, that in local SEO, you will target not only your industry-related terms, but geo-specific terms as well. We usually use Web CEO Online Keyword Tool to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your industry are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.
WordPress is a great platform and takes care of about 80% of the mechanics of SEO according to Matt Cutts. While this is true, it does not mean that you can’t improve things further and this is where SEO plugins come into play. Here are some SEO plugins that may be useful for your blog optimization and promotion.
All in One SEO Pack (AIO) is one of the oldest and most popular SEO plugins for WordPress blogs. We recommend it for all new installations of WordPress. It lets you customize your title, image tags description, keywords and Meta tags. Download it here. Continue Reading >>