Tag Archives: SEO tips
How to Use Sitemaps Wisely

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file, submit your Sitemap via the Webmaster Tools of Google and Bing or just submit your Sitemap with the Web CEO Sitemap Generator.

You may give your Sitemap file any name you choose and store it anywhere on your site (although the site root is a reasonable place to put it). The Sitemap file must be a UTF-8 encoded text file, that means that URLs with some special characters must use entity escaping for search engines to parse them correctly.

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Has Article Marketing Been Reborn?

Everybody says that article marketing is dead. But this is not true. The methods have slightly changed, but the concept is still as solid as it was before.

Earlier, submitting one and the same article to a million article directories through automated article submission tools was called “article marketing”. Now this is called “spam”. Search engines now have become more sophisticated in that they, for instance, recognize the age of a website that is getting promoted and garnering lots of links. They understand that a new site cannot get hundreds of links in one night, so mindless automated submission is a red flag for them.
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SEO in Brief: What Kind of Content Do Search Engines Index?

Our Web CEO Support Angels often receive SEO and SMO related questions and they do their best to explain search engine optimization basics, although their job is to specifically help you operate the Web CEO tools. We have decided to make these answers available to all of you by another channel as well. Meet our new blog-category “SEO in brief,” where we answer the SEO-related questions we get the most often.

Q: I was often told not to use Flash on my site, because Google cannot index it. Should I still stay away from it?

Googlebot can index almost any text a user can see as he or she interacts with any Flash SWF file on your site. Google can use that text to generate a snippet or match query terms in Google searches. But this doesn’t mean all search engines can.
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Become the Biggest Fish in a Little Pond of Local Search Optimization

Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for local search optimization.

local-seo

As with general search engine optimization, before you can start to optimize your website and social media profiles and begin building links, you will need to know what keywords to use. Remember, that in local SEO, you will target not only your industry-related terms, but geo-specific terms as well. We usually use Web CEO Online Keyword Tool to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your industry are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.

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How to Perform an SEO Audit

This blog post is written for you, if you promised yourself to do more SEO on your website, but don’t know where to start.

seo-audit-check-list

First of all, prepare the list of your most important web pages’ URLs and the keywords they are optimized for (remember that 1-3 keywords per page is optimal).

Check your site’s quality and essential optimization.

The first stage in doing a site audit consists of two parameters: checking for indexability and good on-the-page optimization. These two parameters influence the site quality that search engines pay attention to while ranking your pages.
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