The glutton called the digital era is swallowing everything it can. Even the HoReCa industry (short for Hotels, Restaurants and Cafés), one of the unshakable bastions of live human interaction, hasn’t been safe – and now the Internet has seeped into every element of the trifecta. Websites are springing up like mushrooms after rain, and SEOs swoop down on them, each hoping to be the first to take their clients to Google’s page one. Swooping is good.
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